8 reasons why you need SEO optimization

01/10/2021 - No Comments

Artículo: 8 razones por la que necesitas optimización SEO en tu sitio web

SEO optimization
8 reasons why you need it on your website

The vast majority of consumers trust and depend on web search engines to find all kinds of information on the web, from dining recommendations to B2B technology providers. The internet is so large, and its scope is so developed that no matter what your business offers, it is highly likely that your target customers are looking for services or products like the ones you offer through web search engines like Google, and if you want to attract them to your site, you need Search Engine Optimization (SEO) or search engine optimization.

We will explain what exactly makes SEO so important, as well as some search engine optimization techniques (SEO optimization) and search engine optimization tools that you can use to increase your visibility online or on the internet.

In this article we will tell you:

  1. What is SEO?
  2. 8 reasons why you need SEO
  3. Additional Considerations
  4. SEO Optimization Tools

What is SEO?

Search Engine Optimization by name in English, or search engine optimization by name in Spanish, is a strategy to improve the position of your site in search engine results.

This strategy consists of identifying the key words and phrases (keywords) that your target audience uses when searching for products or services like yours on the internet, and then working to obtain a good position in the results of their searches when they search for these words and key phrases.

8 reasons why you need SEO optimization

If it isn’t yet, SEO must be an essential part of your marketing strategy if you want it to be effective. To exemplify its importance, we share some reasons why you should perform an SEO optimization on your website.

Reason 1: Help build your brand

While branding is often considered a more traditional marketing strategy, while SEO falls squarely into the digital category, both involve similar steps.

Building a brand requires taking into account both what you offer and what others say about it.

When looking at the steps required to optimize a website, the factors are similar. You have to create content that is in line with the needs and interests of your audience, and then find ways to earn links to that content from other sites. If you take this relationship into account when developing your SEO strategy, you will be able to select keywords and create content that is in line with the image you want your brand to have.

Brand Building - Articulo 8 razones porque necesitas optimización SEO

Thus, your online presence will reflect your ideal brand image and help you establish it with your target audience.

Reason 2: An optimized website gets more traffic

At first glance, the goal of SEO optimization is to improve your site’s ranking in search results, but beyond that, the purpose of achieving a high ranking is to drive more traffic, and ideally, convert that traffic into customers and potential customers.

Más Tráfico Web - Artículo 8 razones por las que necesitas optimización SEO

For example, just take a look at the following organic traffic report from a Siege Media case study.

Over the course of a year, the traffic to this new website went from zero to 100,000 visitors, entirely thanks to SEO. If you want to attract more users to your site, SEO optimization is the best way to achieve this goal.

Reason 3: SEO doesn’t require you to pay for ad space

One of the biggest advantages of SEO is that it doesn’t involve paying for ad space. In traditional advertising campaigns you determine / choose the place where you want your brand to appear, be it on a specific television channel or radio station, or on the pages of a magazine or newspaper. You then pay the company that owns that media outlet to publish it. You can so that your ad appears during a certain period of time, or in a certain number of occasions. As soon as that period ends, your ad stops appearing and stops generating results for your company.

The world of search engines works differently. Let’s check the following image.

Resultados Búsqueda - Artículo 8 razones porque necesitas optimización SEO

The first two listings in the image above are pay-per-click ads, or PPC, as the little “Ad” tag indicates. Like traditional ad campaigns, appearing in this location involves ongoing costs (pay to appear). Unlike traditional advertising, in PPC you only pay when a user clicks on an ad and visits your site. This certainly gives you an advantage over traditional methods. Still, each visitor comes at a cost, and the moment an advertiser interrupts their campaign, they stop showing up.

But the sites that appear in the organic results, just below those ads, are not paying for those rankings. Although they likely invested a significant amount of time and money in creating the pages that appear in those places, they appear on page one because the Google algorithm considers that they add value to users.

As a result, they are gaining traffic without spending money or making additional investments thanks to SEO optimization.

Reason 4: Help your target audience find your site

SEO helps your company to position itself in front of your target audience while they actively search for information. Considering how common it is for consumers to use search engines to find information about products and services, this is a great opportunity.

In fact, 62% of consumers turn to search engines first when they want to know more about a new business, product or service, and 41% use search engines when they are ready to buy.

If you want your company to be part of a user’s online research process, you have to appear in the results of searches for keywords related to the products or services you offer. In addition, according to the same survey, 48% of consumers prefer to visit the official website of a company to find out more about it.

Having a strong online presence will not only help you achieve your marketing goals, it will also allow your target audience to research and shop in a way that is convenient for them.

Reason 5: increase your credibility and authority

The Internet has dramatically changed the sales process for many companies. This is because consumers today have access to a wealth of useful resources that can help them understand their options before talking to a seller or making their purchase online. With SEO optimization, you can be part of this research-learning process.

This is especially true if you combine your SEO efforts with a content marketing or Inbound Marketing strategy as it is known in English. When you create informative and valuable content (like this post!), You have the opportunity to build trust and credibility with potential clients in the research phase.

This is an overview of how it works:

First, a user finds your site by searching for information related to your industry and viewing one of your resources, posts, or page in the search results. Then read that resource. If you like it, you can share it with your friends and subscribe to their email list.

This is where the process slows down a bit. That user can return to your site several times and read your content regularly for the next few months without taking any action, be it new posts, emails, and many more. If you are used to the traditional sales process, this can be frustrating. However, with every piece of content they read, you are establishing your brand as a credible and authoritative source of information.

When they’re finally ready to make a purchase or speak to a salesperson, they’ll know exactly which business to turn to, and they’ll feel very comfortable doing so after all the helpful information you’ve already provided them for free. A correct SEO optimization complemented with an Inbound Marketing strategy can be tremendously powerful.

Reason 6: It can help you stay ahead of your competitors

By optimizing your site, you are not only working to improve your position on the results pages, you are also placing yourself above your competitors.

Keep in mind that the first result on any results page gets an average of 20.5% of clicks. From there, the second result gets 13.32% and the third 13.14%. This means that as you move up in search results, you earn a higher click-through rate for your target keywords, and your competitors earn less.

Reason 7: Improve user experience

The ultimate goal of Google is to offer the best possible results to its users.

Experiencia Usuario o User Experiencie - Articulo 8 razones porque necesitas optimización SEO

So many of their algorithm updates focus on making sure they direct users to sites that not only offer relevant content, but also a great user experience.

That is why today, technical factors such as mobile usability, usability, and site speed play a much larger role in rankings than before. These factors must also be considered in the SEO optimization of your website.

While this means that optimizing your site may require a bit more professional help, it also means that you are continually improving the user experience your site provides. And if we consider the impact that user experience has on conversions, this can have a significant impact on your sales and income in the long term.

Reason 8: It’s easy to measure

One of the biggest advantages of SEO is that it can measure practically every aspect of your results. Unlike traditional methods, which are often based on finding correlations between ad campaigns and sales, it’s easy to see the return you’re getting from your SEO investment.

You can use tools like Google Analytics to monitor traffic, referral sources, conversions, and any other metrics that are important to your business.

Medicion KPIs - Articulo 8 razones porque necesitas optimización SEO

Additional considerations

Focus on the user

Google algorithm updates are almost impossible to predict. The company is very secretive about the changes it makes to its algorithm, sometimes even after they occur, so it can be difficult to keep up with those changes.

However, all the updates have something in common. All are designed to help the search engine deliver the best possible results to search engines. Therefore, when you work on improving your site, always remember that you must focus on the user, a correct SEO optimization is focused on the user, not just the search engines.

Choose topics that are relevant to your needs, write content in a useful and straightforward way, and make sure your site is easy to navigate and use. In this way, although there is no way of knowing what Google’s next move will be, you will be working with the same main objective in mind, and that can only work in your favor.

Use keyword optimization

Search engines have used keywords to rank pages from the beginning, and they are still an important factor today and should be part of your SEO optimization..

Start by optimizing your site for mobile devices

One of the biggest changes in the way we surf the Internet in recent years is the devices with which we access online content. In the early days of SEO, the only way to access a search engine was on a desktop or desktop computer.

Today, an increasing number of users surf on smartphones, tablets and other devices. In fact, mobile internet usage first surpassed desktop usage in 2016. It makes sense, then, that Google took steps to make sure its results prioritized pages accessible on mobile devicesHoy en día, un número cada vez mayor de usuarios navega en smartphones, tabletas y otros dispositivos.

Their first step, in April 2015, was to boost mobile-friendly pages in search results. This change was so significant that many SEOs referred to it as “Mobilegeddon“. But in 2016, Google took it a step further by announcing that it would move to a mobile-first index. This represented an investment in the way they have historically categorized and classified pages.

This means that if a site does not perform well on smartphones, its ranking will suffer, even in desktop results.

SEO optimization tools

There are many tools that you can use to simplify and improve the online visibility of your website. We mention some of them that will be useful for you to perform SEO optimization.

To simplify optimization on the page

Improve “off-page” optimization

Evaluate / measure results

Improve your conversion rate

Te invite you to know our SEO Optimization Service and how we can help you

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